Tribeca Film Festival 2019 presents a wide diversity of films, including screenings of branded entertainment. Branded programming is sponsored by a corporate marketing strategy, trying to connect with an audience in a richer way about the brand. On Friday, April 26, Tribeca X explored the intersection of entertainment and advertising. We had the chance to view one of the intriguing Episodic Finalists, History of Memory (Short Documentary), sponsored by The Garage at HP, and talk with the directors Sarah Klein and Tom Mason.
It’s Spring in New York and that means one thing to cinephiles: Tribeca Film Festival. I will offer a select list of films that fall into a category defined by my own tangled and perhaps questionable perspective: Archival Movies. This seems to be an unofficial theme this year – films that begin and end with images of VCR tapes or microfilm, drawers full of old photographs or scrapbooks of newspaper clippings, etc. Archival materials are typical components of well-researched documentaries (and TFF is always wonderfully rich with documentaries), but this year the focus seems to be as much about the archival material itself as it is the subject of that material.