Tribeca Film announced today that the company is acquiring North American rights to Time Is Illmatic, which had its world premiere as the opening night of the 2014 Tribeca Film Festival. The documentary is directed by multimedia artist, One9, written by Erik Parker, and produced by One9, Parker, and Anthony Saleh. It follows the trajectory of Nas’ 1994 landmark debut album, Illmatic — widely considered one of the most important and revolutionary albums in hip-hop. Tribeca Film is planning a simultaneous theatrical and VOD release in October along with performances by Nas in select cities. Additionally, educational youth screening series will complement the release.
Time Is Illmatic traces Nas’ influences and the insurmountable odds he faced in creating the greatest work of music from hip-hop’s second golden era. The film tracks the musical legacy of the Jones family — handed down to Nas from his jazz musician father, Olu Dara, the support of his Queensbridge neighborhood crew, and the loyalty of his younger brother Jabari “Jungle” Jones. Twenty years after its release, Illmatic is widely recognized as a hip-hop benchmark that encapsulates the sociopolitical outlook, enduring spirit, and collective angst of a generation of young men searching for their voice in America.