The Tribeca Film Festival has announced Tribeca Interactive & Interlude: A Music Film Challenge. For the first time, Tribeca and its partners invite storytellers and content creators to work with Interlude’s interactive video platform to create an interactive music film for major music artists Damon Albarn, Aloe Blacc, and Ellie Goulding, with the winning project for each screening at TFF.
The new Challenge underscores the shared commitment of the partners to explore the future of storytelling in the digital age using the creative flexibility and audience engagement capabilities of Interlude’s patented interactive video technology. Working with Genero’s global creative community of more than 250,000 filmmakers from 190 countries, this program furthers Tribeca’s dedication to supporting new approaches to storytelling, and bringing new content with a fresh perspective to a wide variety of audiences both locally in New York City and internationally across social and digital channels through collaboration with technology innovators.
The Challenge began on January 28 when digital storytellers can create interactive music films for the music tracks “Heavy Seas of Love” by Damon Albarn from his forthcoming solo album, “Ticking Bomb” by Aloe Blacc, and “Dead in the Water” by Ellie Goulding. A jury will select finalists for each of the three music tracks, with the artists aiding the jury to select the winner for each of their respective songs. The winning entry will be aligned with Damon Albarn’s “Everyday Robots” album official campaign, Aloe Blacc’s “Lift Your Spirit,” and Ellie Goulding’s “Halcyon Days” respectively. The winning filmmakers will receive $10,000 each and a trip to attend the Tribeca Film Festival. Submissions close on March 27 at genero.tv/Tribeca.
To participate, filmmakers will use Treehouse – Interlude’s self-service authoring suite – to create an interactive music film set to one of the three songs. With Treehouse’s simple and intuitive interface, participants can design their interactive music films in a multi-branch, multi-layered, tree-structured style, which will allow viewers to play an active role in the storytelling process. To encourage participation, Genero will leverage its vast community and engage filmmakers from across the world who have made official music videos for artists, including Moby, David Lynch, Duran Duran, Muse, David Guetta, and many more.
TFF will showcase the finalists’ films during the Tribeca Online Festival and display them throughout Festival venues and lounges via interactive kiosks, in addition to the Challenge website.
To participate, visit genero.tv/Tribeca.