The 2014 American Film Market closed its 35th edition Wednesday after 7,946 attendees visited the Loews Hotel in Santa Monica for the eight day market.
The AFM again was host to a truly global market, with 1,670 buyers coming from over 70 different countries. Of the 794 registered buyer companies, 90 were new to the AFM. Overall exhibitor attendance was up 1% from last year with 2,825 executives from exhibiting companies from over 40 countries, with the largest number of exhibitors coming from the United Kingdom, France and Japan, after the USA.
The AFM also hosts a large segment of independent writers, producers, directors and wannabes of all ages. Many of the faces haunting the lobby of the Loews Hotel have been attending the event for decades while many are just starting out.
Spotted at the AFM was American writer/director Nick Favorite, “There’s definitely a lot of financing involved, but the market has changed…the foreign market I guess is looking for more quality that the market isn’t used to. Usually you are selling off horror films and it seems the foreign market are getting more picky”.
This year’s AFM screened 432 films with 352 Market Premieres, 85 World Premieres and a total of 654 screenings across the AFM Campus in Santa Monica.
The popular five-day AFM Conference Series showcasing sessions on Financing, Pitching, Production, Marketing and Distribution featured global industry leaders including: Brett Ratner (producer), Cassian Elwes (Independent Producer), Tobin Ambrust (Exclusive), Mark Damon (Foresight Unlimited), Mark Gill (Millennium), Rena Ronson (UTA), Emanuel Nunez (Paradigm), Russell Schwartz (Relativity), John Sloss (Cinetic), and Nicolas Gonda (Tugg). The AFM Conference Series, which launched four years ago, hosted international audiences of more than 700 daily.
This year’s Roundtables and Conversations featured notable industry elites including Wei Han (Bliss Media), filmmaker and comedian Adam Carolla, Meyer Schwarzstein (Brainstorm Media), Caroline Stern (Kaleidoscope Film Distribution), and many more.
– Lia Fietz